And so I’m really in the same boat, it’s just at a different level. That’s not okay. I’m like, “Bro, you’re a hundred steps ahead of where I was at 25.” And he’s… You know what I’m saying? So I feel a real serious obligation to my people. I talk to Gary but Gary and I are playing the same game. We’ll wrap there, but yeah, congratulations on everything you’re doing and thank you so much. He said, “Bro, you need to be more patient. I don’t want that to sound arrogant like, “Oh, I think I’m like that.” No, that’s where I aspire to go because I realise also, that when we build a company to that level, we can do a lot better job than I think any of those companies, actually building our economy locally, making a good difference in the world, as opposed to just…. And I think if you could teach yourself to do that, you really remove the necessary of having someone that you have to call or text or e-mail or coach. We are a team. But yeah man, the bigger you get the less available people are, because there’s just not that many people out there. I haven’t removed myself from that in regards to 1st Phorm. In over 300 episodes, I taught people everything that they needed to know about how to go from broke, to building a business to any level they desire. I can show you the mountain, but you gotta climb it. Nathan: So the first question I ask everyone that comes on, is how did you get your job? Bye bye $12,000 dollars. I’m making the most money I’ve ever made. How do you plan to attack that? We were both athletes and liked lifting weights, so it seemed like a good fit for our first business. And that took a while to really… It takes getting a little older to have that really lock in. Supplement Superstores. How do you plan to approach that? Because what happens is, we end up with this almost killer shark mentality, where it’s all about the sale and it’s never about the customer, and that ruins the customer experience. And so that’s when I started to tie it all together. That’s just the cold, hard facts. I even texted him and I’m like, “I don’t know what I did today, bro. However, the online store, Supplement Superstores and Paradise Distribution sell the products. So did you ever experience any adversity for this big change? And then you have to make them known. He wanted me to learn the right way - the tough way - and if he had given me that money, you wouldn’t be reading this now. The Healthy AF Stack for Women is what 1st Phorm CEO, Andy Frisella utilizes on a daily basis to give his body what it needs to meet the rigorous demands he places on it every day. And I try to be honest with people and I try to let people know. There’s just not a lot of people. It was all based in reality, not theory, because it’s exactly what I’ve done in my own life. Why do people care?” But I think they care because I care. But I had lost touch of where I was and I almost did need a seatbelt extender. It’s all good.” And that is the voice that controls most people. Trying to put back what we’ve learned into helping others, so that they can come on the journey with us? He did … And so I was always fascinated with how does someone like that get there mentally? There’s no financial obligation whatsoever. Can you believe it? And that’s how it works. Hello every credit card we could get our hands on. I switched my attitude & mindset. This is the female version of the stack... so it has the female versions of our thermogenic (Andy… He currently leads the team at Foundr as their Chief Executive Officer. Nathan: Yeah, no, that’s true legacy and that’s what you’re building. Over 17 years ago, on their first day in business Andy Frisella… Something that I never got in the classroom. Something that just… Was it a snap? What do I want my company to stand for? And I think that when you want to become a big deal at such a… Your desire to become so strong to be a big deal over your obligation to show people that they can do things that they’re capable of. And then we got to a point where in 2010, we had some things going, we had six stores at that time and we decided to… We had just got 1st Phorm started, we had one product and we weren’t rich after 10 years basically. I’ll show you what the fuck I can do.” And I just went hard in that direction and I stuck there. Look, Tony Robbins talks about success leaves clues, and he’s a big fan of modelling and you can look at companies just like I do, like many others do and you can study what they’re doing, you can watch what they’re doing. Why? So we’re trying to combine those two worlds into one super company. Just like a lot of entrepreneurs who are at the beginning, they feel alone but they have podcasts to listen to from guys like you, guys like me, guys like Ed Mylett, guys who have done things to get coached upon. The Founder of 1st Phorm, the “Real AF podcast host”, 75Hard program creator, and all-around badass Andy Frisella knows discipline and mindset and isn’t afraid to tell it like it is. My dad taught me that with determination and work ethic, you can succeed at anything. So that’s sort of what I’ve always done, man. That means a lot, man. Frisella discusses how he has always been an entrepreneur at heart, Frisella reflects on how he began his first business, the struggles, the journey, and how he stayed focussed, Company values and how Frisella recognizes greatness and celebrates it within his team, The importance of being a good leader and why you need to communicate values with your team, Why Frisella still compares himself to others above him, and why this is a driving force in his success, The struggle of finding the right support at high-levels of success, How to push through discipline blocks and shake off burnout, The evolution of 75Hard and what Frisella is most excited for as a legacy. When people have died to give us our rights, the very least I can do is give my time, money, and effort to stop us sliding to the point where even more people will need to die, just to get back what we already have. The name was ironic. Nathan: Yeah. This country was built from the ground up with blood, sweat, and tears. Nathan: Yeah. They never make the money they want to make. They never look the way they want to look. And I use it, I’m very open. And you show vulnerability as well, which I think people can really connect with. It was quite a bit different back then. And if I’m going to be what I really want to be, I’m going to have to do things very focused and very intentional and be a machine of productivity in all areas of my life.”. Asad Meah Andy Frisella is the CEO of 1st Phorm International along with a few other companies, he and his business partner started weight supplement superstores in the US in 1999 and they were not … It wasn’t long after this that I began putting out what some people would call “motivational content.” Honestly, at first, the person I was trying to motivate was myself, but the message seemed to be sticking, and that brings us back to how I became known as The MFCEO. I wouldn’t say there was a moment in time, but I can remember one moment, I had pneumonia and it was 2014 I think, or ’15. I’ve never paid, and this is not saying that you shouldn’t, I’m a big believer, but I’ve just never paid to have a consultant or a mentor or anything like that. When I told them that I wanted to play football at Notre Dame, the teacher pretty much laughed in my face. What is the strategy behind that? 131 Reviews $125,000.00. And so I think what works for me when I’m stuck, is just to keep moving man. So I’m curious, I’d love to talk to you about mindset. And I’m here to tell you, that’s not true. And we want to listen, we want to train ourselves to listen to that voice that tells us, “Hey dude it’s time to go for a run. And when you start to reward people for creating those kind of experiences, you can imagine what it does for your sales. What is the method behind that? Bro, when you and I first met, I was 350 pounds, you know what I’m saying? That’s one thing that you are known for. And a lot of people can’t wrap their brain around that. Andy Frisella net worth: Andy Frisella, head honcho of 1st Phorm, podcaster, speaker, dominator of things, has an approximate net worth of $33 million dollars.. Frisella was a born entrepreneur. There are lessons to be learned, everywhere.There is improvement to be made everywhere. What if I don’t? I talk to Gary Vee, Gary is a good buddy of mine. We had enough to start our business. And how do you cultivate having this discipline that you have, having and yes you fault up, we all do, but what are you doing to fuel your mindset, to have a really solid mindset, to be fearless? And that includes you. I can show you the weights, but you gotta lift them. Sometimes I fell over myself, like my ego tripping me into arguments with a customer. You have to own all of your problems and you have to be the person who is always… And a lot of times, even the guys who make the core values, the CEO who decides on the core values, they drift away from the core values. Andy: Yeah. When I was in my 20s and my first half of my 30s, like most people, you think you’re going to live forever, but then things start happening. It can be the success of paying off your debt. Oh dude, every single video that you ever saw mine, every single one, people saying that. Andy Frisella is an entrepreneur who has built businesses before and during the whole social media boom. 75 Hard is just a default system for people to use. I’m here to improve myself. Andy: Oh yeah. So I’m sort of in that no man’s land, is where I call it. One of my favourite quotes of all time was from a guy I took guitar lessons from. I know you always talk more often of the hard times, the stuff that people don’t talk about. When we talk to people who are not familiar with what culture really is, this is really confusing because terms like value and terms like culture, they’re thrown around. So when it comes to growing an audience like that, I wish I had some more strategy, but the truth is bro, I just tell the truth, man. I’m making all this money.” And I’m laying there 350 pounds watching TV. It was a joke. If you go watch any of the video by any guru, they talk about value and they talk about providing value and they talk about culture. If you don’t know what it stands for, it means The Motherfucking CEO. It can be the success of buying your parents a car. What you’re going to go through a number of times through the phases of entrepreneurship, where you’re in-between friend groups and phases. I went through school, I struggled, I was a good athlete. Andy: Oh, man. I really appreciate you having me on. Well, look, man, I’m mindful of your time. What’s that person saying about the company, forever? It’s going to be a lifelong project for us, for sure. And then I did it and I lost almost a hundred pounds and I did it for years. So I was just saying, I was just about to say offline, it’s so great to connect, the stuff that you’ve done with the 75 Hard Challenge is incredible. Supplement Superstores. And it just flipped. And I remember I was laid on the couch watching that movie Pacific Rim, you’ve seen Pacific Rim? How do you keep that same hunger? What’s your motivation then? So, when we talk about… I speak to people all over the world like you do as well. You’ve talked to thousands and thousands and thousands of guys, the guys that get to this level where we’re at, we’re built for this man, it’s in our blood and I can’t get out of it even if I wanted to. And so I wasn’t happy and I was making a lot of money. And he said to me, “Nathan, this is one of the most life-changing things I’ve ever done.” Charlie’s, he’s behind the camera, he’s on day, I think 25 or 30, 25. And so right now, I pick up what I can pick up from books about guys, but I don’t have the relationships on a level yet where I’m calling up Phil Knight and say, “Hey, Phil, what the fuck do I do bro?” You know what I’m saying? Nathan: Yeah. So the brand is whoever the CEO is, but then what happens when the CEO dies or he moves on, or he sells the company? With bare hands, people laid railroad from one coast to the others. Andy: No, I’m here every day just like normal, and I do what a normal CEO would do. I’m just not one of those people. That’s why I created 75 Hard, a free program that will build that mental strength and discipline within you. Why is that? And not a lot of people do that. I think what it is brother honestly, is that I’m a regular guy. Andy Frisella. You guys are doing a great job and I’ve been a big fan of what you guys are doing for a long time as well. I don’t really even static posts, but I do stories every day and that’s really all I can do right now. That’s what I’m excited about. The problem was, my appetite for junk food was a lot stronger than my appetite for success. My brother helps me out with running 1st Phorm a lot. So he’s my security guy, he’s right here. When Andy Frisella started out, he and his business partner rented a retail space with the last of their money, then shortly after they were robbed and their merchandise was vandalized. So right now with what you guys are going through there and what’s going on in the world, what you guys are going through is ridiculous, but it’s ridiculous everywhere if you ask me. You can look at that MFCEO “title” and think that I gave it to myself because my ego is out of control, and I come swinging through a window into the office like I’m in SEAL Team Six. They built the tallest towers. And that just makes all the difference. You already messed up this day. 44Seven Media. And Andy Frisella is living proof of that. It was a chance encounter with a burn-victim at a grocery store that turned my life around. I’m a very literal person. Better just to die. So, crazy stories. Andy: Well, that’s interesting brother because I find myself right now without anybody to talk to. What’s most exciting for you? Nathan: Yeah. And from what you could see in the public, it’s pretty easy to do that it seems like. The store was our home, now. People see the success and they see cars and houses and planes and buildings and all this cool shit. There’s programmes to lose weight, there’s programmes to build relationships, there’s programmes to do anything you want to do, but there was no programmes on how to be mentally tough. And that’s why I haven’t backed out, and that’s why I haven’t sold, and that’s why I haven’t taken money off the table, and I’ve just kept in because they were there for me and I’m going to be there for them. And so fast forward another 10 years, 11 years, and here I am. 1st Phorm supplements are market leaders when it comes to product innovation & quality. I can’t do it for you. And so I quit and I started a small company in 1999 called Supplement Superstores, which is a retail chain, vitamins and sport performance supplements and health supplements. Actionable Strategies for Starting & Growing Any Business. If I wanted to buy a ranch up in Montana and disappear and never post again on the internet, never do another podcast, I could do that today and I personally, would be fine. So now we’re in a situation where we can actually compete at a bigger scale and it’s almost like having a brand new business because everything changes and that’s really exciting as well. Well, I’ve always been an entrepreneur. You know what I mean? 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