She has been a visiting professor at top international business schools and has consulted multinational companies on marketing and internationalization strategies, global innovation management, and corporate agility. "―Charles Blankson, University of North Texas, USA, "This new edition of Global Marketing continues the thorough coverage of the first and includes the most up-to-date information on marketing in the current environment. . International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Articoli visualizzati di recente e suggerimenti in primo piano, Seleziona la categoria in cui desideri effettuare la ricerca. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Global Marketing è un libro di Alon Ilan, Jaffe Eugene, Prange Christiane, Vianelli Donata edito da Routledge a novembre 2016 - EAN 9781138807884: puoi acquistarlo sul … The excitement, challenges, and controversies of global marketing. Per calcolare la valutazione complessiva in stelle e la ripartizione percentuale per stella, non usiamo una media semplice. This book offers new insights for global marketing that addresses these issues. Description For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing. (Basic Books; Anniversary Edition, April 5, 2011) If you could point your finger at one book that changed the face of marketing, it would be this one. Utilizziamo cookie e altre tecnologie simili per migliorare la tua esperienza di acquisto, per fornire i nostri servizi, per capire come i nostri clienti li utilizzano in modo da poterli migliorare e per visualizzare annunci pubblicitari. The textbook is suitable for undergraduate, graduate and executive students, alike." Global Marketing book. Visita la pagina di Christiane Prange su Amazon, Visualizza o modifica la cronologia di navigazione, Pubblicità definita in base agli interessi. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant; The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! "―Betty Jane Punnett, University of the West Indies, Barbados. She researches global distribution and cross-cultural consumer behavior with a focus on Europe and Asia. Stai ascoltando un campione dell'edizione audio udibile. "Global Marketing provides up-to-date examples and end-of-chapter cases among the latest marketing theories and frameworks. The book is a must for academics, students, and global marketing/business executives. "―Bodo B. Schlegelmilch, WU Executive Academy, Austria, "A nice, new update for the competitive global marketing textbook marketplace, Global Marketing provides a grounded, international perspective on globalization, emerging markets, and strategy. About this book Introduction In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. Posizione nella classifica Bestseller di Amazon: Recensito negli Stati Uniti il 22 luglio 2017, Recensito negli Stati Uniti il 27 febbraio 2018. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.. MyMarketingLab for Global Marketing is a total learning package. Donata Vianelli is a Professor at the University of Trieste, Italy, where she teaches international marketing and international business. well-thought out and structured analysis of several … - Selection from Global Marketing Management, 6th Edition [Book] [Warren J Keegan; Mark C Green] Home. 3. Discover Book Depository's huge selection of Global Marketing books online. He has authored seven books, and published in several journals, including the Journal of Marketing Research, Journal of World Business, International Marketing Review, and International Business Review. Increasingly, marketing activities must be … Alon, Jaffe, Prange, and Vianelli’s book is timely, well thought-out, and balanced. Ilan Alon is a Professor of Strategy and International Marketing at the University of Agder, Norway, as well as a visiting scholar at Georgetown University, USA. Dopo aver visualizzato le pagine di dettaglio del prodotto, guarda qui per trovare un modo facile per tornare alle pagine che ti interessano. Its environmental and strategic approach outlines the major dimensions of the global business environment. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. provide students with everything they need to rise to the challenge: Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. Rarely does one come across a book in this area that is inclusive to the entire world. I highly recommend this book for upper-level undergraduate and MBA global marketing courses. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. © 2010-2020, Amazon.com, Inc. o società affiliate. Blue Ocean Strategy, Expanded Edition: How to…. The texts guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Read reviews from world’s largest community for readers. No Problem! GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. The 1-Page Marketing Plan: Get New Customers,…. Cases are varied and interesting and the inclusion of faculty-friendly exercises is especially valuable in the classroom. Useful tools include PowerPoint slides, Test-banks, videos and much more valuable content for students and faculty. Influence: The Psychology of Persuasion by Robert Cialdini Best Sellers in. Christiane Prange is aPprofessor of Global Strategy and Marketing at Tongji University, China. Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. Free delivery on qualified orders. Its environmental and strategic approach outlines the major dimensions of the global business environment. Riprova. Il nostro sistema considera elementi quali la recente recensione e se il revisore ha acquistato l'articolo su Amazon. Search for Library Items Search for Lists Search for Contacts Search for a Library. Updated hourly. Amazon.in - Buy Global Marketing book online at best prices in India on Amazon.in. (PDF) Global Marketing, 7th edition, 2016, Pearson - published in June 2016 | Svend Hollensen - Academia.edu This new seventh edition (coming out by the end of May, 2016) expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. Nir Eyal’s book, culled from years of behavioral design research, is a must read and one of the best marketing books for entrepreneurs looking to create and market products that consumers keep coming back to. Academia.edu is a platform for academics to share research papers. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. The textbook is suitable for undergraduate, graduate and executive students, alike. Si è verificato un errore. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Ci sono 0 recensioni e 0 valutazioni dall'Italia. Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. Global marketing. The entire social media movement came out of this book. "―Marc Fetscherin, Rollins College, USA, "At last, we have a comprehensive global marketing textbook geared toward a contemporary and dynamic marketplace. Buy Global Marketing 7 by Hollensen, Svend (ISBN: 9781292100111) from Amazon's Book Store. Tutti i titoli ed i bestseller del momento, Global Marketing: Strategy, Practice, and Cases. 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After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Disponibilità: solo 1 -- ordina subito (ulteriori in arrivo). Al momento, è presente un problema nel caricamento di questo menu. The7th EditionofGlobal Marketing Managementprepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. There's a problem loading this menu right now. Free delivery worldwide on over 20 million titles. International Marketing and the Country of Origin Effect: The Global Impact of 'made in Italy' Autore: G. Bertoli: Curatore: Riccardo Resciniti: Editore: Edward Elgar Publishing, 2013: ISBN: 1781955611, 9781781955611: Lunghezza: 224 pagine : Esporta citazione: BiBTeX EndNote RefMan Students, scholars, and practitioners will have their eyes opened to cultural differences, never before noticed, greatly impacting the success or failure of … Global Marketing: Contemporary Theory, Practice, and Cases, (Inglese) Copertina flessibile – 30 novembre 2016, Visualizza tutti i formati e le edizioni. This textbookintroduces students to the important concepts of global marketing today, and their managerial implications. Create lists, bibliographies and reviews: or Search WorldCat. Analizza anche le recensioni per verificare l'affidabilità. Alon et al. Questa funzione di acquisto continuerà a caricare gli articoli quando premi il tasto Invio. Read Global Marketing book reviews & author details and more at Amazon.in. Riprova a effettuare la richiesta più tardi. Si è verificato un problema durante il salvataggio delle preferenze relative ai cookie. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Anche terzi autorizzati utilizzano queste tecnologie in relazione alla nostra visualizzazione di annunci pubblicitari. Iscriviti ad Amazon Prime: consegne senza costi aggiuntivi in 1 giorno su 2 milioni di prodotti e in 2-3 giorni su molti altri milioni, film e serie TV su Prime Video, incluse le serie Amazon Original, più di 2 milioni di brani e centinaia di playlist senza pubblicità con Prime Music, centinaia di eBook Kindle su Prime Reading, accesso anticipato alle Offerte Lampo di Amazon.it e spazio di archiviazione per le foto illimitato. She has authored four books and has published in a range of international journals. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Search. Scopri tutti i libri, leggi le informazioni sull'autore e molto altro. Global Marketing Warren J. Keegan, Mark C. Green Download Online For undergraduate and graduate global marketing courses. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Per uscire dalla sequenza utilizza il tasto di scelta rapida relativo alle intestazioni per accedere all'intestazione precedente o a quella successiva. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Especially welcome is its strong focus on social media and technology, culture, and critical viewpoints. Familiarizes Students with Global Marketing and the Global Business Environment. WorldCat Home About WorldCat Help. Our most popular products based on sales. Global Marketing Solution nasce con l’obiettivo di valorizzare i servizi di Field Marketing attraverso: 1 – Il management di alto profilo , che ha maturato significative esperienze in aziende nazionali e multinazionali, ricoprendo incarichi di vertice e nelle funzioni Commerciali, Marketing, Trade Marketing. Everyday low prices and free delivery on eligible orders. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. Non è stato possibile aggiungere l'articolo alla Lista. ; International Marketing; Global Marketing (9th Edition); Advertising, Promotion, and other aspects of Integrated Marketing Communications She has published five books and several journal articles. Global Marketing: Strategy, Practice, and Cases è un libro di Ilan Alon , Eugene Jaffe , Christiane Prange pubblicato da Taylor & Francis Ltd : acquista su IBS a 66.42€! 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Marketing `` the conceptual framework developed in this book will facilitate an in-depth study international! © 1996-2020, Amazon.com, Inc. o società affiliate per trovare un modo facile per alle! … Academia.edu is a must for academics, students, and Vianelli s... Prices in India on Amazon.in for Library Items Search for a Library intestazioni... Terzi autorizzati utilizzano queste tecnologie in relazione alla nostra visualizzazione di annunci pubblicitari become effective managers overseeing global book. S book is timely, well thought-out, and controversies of global Marketing la valutazione complessiva stelle. Challenges, and Vianelli ’ s book is timely, well thought-out, and of... Del momento, global Marketing focuses on getting to the point faster cross-cultural consumer behavior with a truly treatment. `` ―Betty Jane Punnett, University of Trieste, Italy, where she teaches international and!
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