Many speakers also opt for a call-to-action in large text, too, such as “Call 1-800-588-2300 to book John for your next event!” This can be helpful, as it saves the event planner the time of deciding whether they should email or call you. As with the majority of sales, you can talk until you’re blue in the face about your pricing packages or experience. To see more, go to our speaker one-sheet portfolio page. Speakers Bureaus: Everything You Need To Know, 6 Unconventional Ways to Grow Your Speaking Business In 2020. For example, if you speak about female empowerment in corporate offices, you could highlight this through testimonials (we’ll talk about those in a bit). However, they all have six elements in common, all of which answer those questions we mentioned above. For example, if you have a badge for getting your CSP (Certified Speaking Professional) or one for being inducted into the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame, you should definitely include them in your one sheet design. When done well, a speaker one sheet can be an easy, simple way to close a sale without being pushy. Thank you for joining us on episode 44 of The Speaker Lab, so glad you're here! Just like looking at reviews when you try a new product, event planners want to hear from your clients. This includes digital materials, such as consulting or online training, or print materials, like books. Click below for a free checklist of these six speaker one sheet tips and tricks as well as three free examples! Like a resume, it should highlight your strengths and showcase your connections within the industry. If your one sheet is two-sided, included all of this information on both sides, such as along the page footer. A Speaker One Sheet is an attractively-designed, single-page PDF that explains your topics and expertise, with your contact details and rates. Explain how your clients will benefit from hiring you. Speaker one-sheets are often visual and creative – so have fun and include elements that represent you. The Speaker Sheet contains much of the same information as the media sheet, except for all the media-based items. How are they going to learn from your presentation? In part, you can answer this through testimonials (I promise I’m going to talk about those next). Although you can list them out, as seen on a resume, it’s also generally recommended to include a short biography explaining your background. A minimum of three sessions is recommended 1:1 in person or virtually via Zoom. I have a Speaker One Sheet that is one page, as well as a double-sided version with more detail. What good is going to the work of showing your talents and past clients if the reader can’t reach you? Your one-sheet design is a reflection of you and your business. Alternatively, if you offer additional services, you could offer these as a bonus. Click here for Google images. © 2020 All rights reserved | Sitemap | Privacy Policy | Website Terms of Service | Terms of Use | SF University Terms of Service | SpeakerFlow CRM Terms of Service, Hey there! Lisa is a certified speaker coach, TEDx speaker coach, four times author, NLP practitioner, graphic recorder and visual storyteller, and improvisational actor. Now that we’ve knocked out what a speaker one sheet is and why you need one, let’s talk specifics. Thankfully, with your speaker one sheet, you can showcase your clients that are. Whether you have a hidden story of your feet, or you want to nail your next presentation, I can help you. Be sure it is sophisticated and complete. Offering these products or services as an add-on gives event planners an easy way to ensure the audience benefits from your training after the event ends. This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. And that’s completely fair! Here are a few of the one-sheets our team has created. . #4 Speaker Bio. 044. 6. The most common is focused on revenue. What IS a Speaker One Sheet? Plus, it indirectly adds to her credentials and skills. Explain how the audience will benefit from your presentation. It is basically a Fact Sheet Template. From your website to your social media profiles, each piece in your marketing strategy plays a role in gaining attention for you and your brand. Use a professional, high-resolution headshot and (if available) include other less formal, high-resolution photos of you in action or which highlight your personality. A speaker one sheet is a downloadable PDF that you can find on your website. However, you could also include something simple in your bio, like the following: “[Your Name] uses [his/her] more than 20 years experience in corporate New York to empower women in today’s fast-paced companies to advocate for themselves and promote gender equality.” A header could be even shorter and to the point, such as “Empowering Women in Corporate America to Take Charge”. The distribution comes in many forms including hardcopy, PDF or even as an image with a link back to a webpage. The important thing is to make sure that (a) your one sheet defines your target audience and (b) it’s clearly visible. Storytelling for Leaders Interactive Workshops – I can come to you, or we can host a workshop offsite for your team. A Speaker Sheet or Speaker One Sheet delivers information about a person’s speaking abilities and the value delivered to the audience in an effort to get booked for speaking engagements. Some cookies are placed by third party services that appear on our pages. 3. The PR kit has more detail about your speaking topics, a link to your bio, and photos that can be used for marketing. Ensure your contact information is clear and easy to find and consider the use of hyperlinks to take people directly to your email or website. Your speaker one-sheet should answer these 7 questions that decision-makers would ask you at a first meeting, in addition to showcasing your personality Example: The Speaker One Sheet Template will be used to market a particular speaker to the panel and sponsors who will be organizing a speaking conference. The questions are endless and the scenarios are vast. Include samples of what others said about your talks. They’ll also see that your presentations are tailored to their industry (so they should hire you immediately). If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. For more information, check out our privacy policy. You can hire a designer, or if you have a flair for layout and time to create (I create mine with Canva) then do your own. Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. Narrow down past clients who sang your praises and include a quote from them on your one sheet, to let them do the selling for you. That’s why, in this quick guide, we’re going to break down the key elements to a stellar speaker one sheet. These include “How would you describe your area of expertise?,” “Who do you work with and give presentations to?,” and “What are the benefits of hiring you?” Although there are several others, the main idea is to demonstrate why you are worth hiring in a concise and visually attractive way. Or what I have done with mine is to provide a click here for more option to take the reader to the full description of the talk. 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