Sunday and Monday nights can also work for virtual events like a webinar or hangout. Successful movements establish structure, limits on structure, or "semi-structure" early, and make that a part of their movement identity. We cannot and are not offering you legal advice, or advocating for one or the other. Grow your mobile list by collecting opt-in’s through text. The Neighborhood Funders Group (NFG) con- Is there a leader or board of directors? Community organizing . Remember: This step involves identifying potential leaders and giving them the necessary training to take action. Clearly, you should first have an issue in mind which affects a community that you want to help it resolve. First, we identify a community problem: there are thousands of people who are homeless or live in poverty in our city, insufficient affordable housing, and rents keep rising because of commercial real estate development that only benefits a few wealthy individuals. Whatever it is that your community is fighting for; reducing the usage of fossil fuels by shifting focus on renewables or fighting for more/equal pay, make sure to list out what it is you want to achieve. Now that you’ve identified your community members, the … 3. Here are few best practices and tips for getting started as an organizer, connecting with individual people, then organizing and inspiring them to action. Get creative. Organizing Strategies - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. People are complex (and busy), but if you highlight an important problem, make a good impression, and present an attractive solution, you can probably get at least some of them to do something - particularly when there's a healthy sense of group affinity and loyalty toward a shared mission. Feminist author and activist Jo Freeman has a famous essay about the difficulty of working in movements with no power hierarchy, "The Tyranny of Structurelessness," which you can read (free) here. Make use of different kinds of tools for implementation: patch through calling to reach out to local representatives, peer to peer texting to mobilize supporters on the ground, and social media to reach out to people are just a few examples. Do your best to figure out answers to these questions early. Like we've said, dismantling power structures takes time and energy. Also, be sure to understand the power structures you're working to change or reform, how they work, and how power is distributed. *FREE* shipping on qualifying offers. March for Our Lives. Focusing only on specific concerns limits responses. Sunrise Movement. It focuses on collective action; the power derived from the synchronized actions of people in unity, as opposed to separate individuals. Gamify. Usually, a good action is either effective or attention-getting. The community organizing discussed here is rooted in democratic values and the social justice teachings of the world’s great religious traditions. Community Organizing: Important strategies to keep in Mind Listen to people. Hopefully with these points in mind,  community organizers can find it easier to go about helping communities act towards a common goal. Secure Strong Leadership 2,3,4,5,6,7,8. Occupy Wall Street. What makes a good action? We hope this has been informative and helpful. Both types have their place in movement-building. By examining the system, we realize there are existing municipal (city) laws that benefit a few dozen real estate developers at the expense of thousands of working-class people. The more local you go, the easier it is for organizing to drive real change. Longer-term objectives of community organizing are to develop the internal capabilities and to increase the decision-making power and … Use peer to peer texting, phone calls, email, and even social media to keep people informed about an upcoming event. 7 The best, most effective organizers we know are people who genuinely care about the community and mission they're serving, put others first, and are powered by the love and positivity they feel doing the work. Effective organizing always starts with meeting people in person. It emphasizes active participation from the community in identifying key health issues and strategies to address them. Are the leaders elected (and if so, how)? Community organizing is “a process through which communities are helped to identify common problems or goals, mobilize resources, and in other ways develop and implement strategies for reaching their goals they have collectively set.” S.Rengasamy Madurai Institute of Social Sciences Community Organization 5 It can be tremendously rewarding and important, but it's rarely easy. Tip #1: Never put a canvassing flyer or handout in someone's mailbox - it's against the law in the U.S. Tip #2: It's always good to double-check but normally you don't need a permit to canvass in public in your local community. Staff roles are limited to helping volunteers become effective, to guiding … "), work in teams of two, be respectful of people's time and private property, and have a clear call to action to deliver in person or leave as a handout. There are many options … As an organizer, it's very important to be truthful with yourself, and to stay on the lookout for issues with diversity, inclusivity, or elitism in your approach. What do Community Organizers do? Also, be mindful of privilege and power dynamics in your own approach. The guide also includes information about key organizing techniques that can be used throughout your education reform efforts: developing organizational resources and troubleshooting. One of the most effective supporting tactics is canvassing. Many larger movements will also sub-divide into working groups. Applying consensus organizing strategies brings relevant groups together around central issues. As the community organizer, you should divide the goals into 2 categories: Remember: By doing this, you’ve now kept the group centred on exactly what it hopes to achieve. The more you know the laws and your rights (and teach them to others), the more successful you'll be as an organizer. Developing a shared solution (and narrative) for how the solve the community's problem (s). If you're organizing for a positive cause, you're welcome to create a free organizer account on Brightest to list your event(s), grow and activate your supporters, and keep track of members. Check your local event calendar(s) to make sure the date and time you pick doesn’t conflict with any big events that might hurt your turnout (other grassroots actions, major speakers, big sports events, etc). Community Mobilization: Strategies Guided by Best Practice 1. If you're tabling (setting up a table or stand), you likely do need a permit, Tip #3: If you need help coordinating your work, Brightest makes it easy to coordinate canvassing shifts and volunteer signups and share assignments with your supporters. Community organizing has as a core goal the generation of durable power for an organization representing the community, allowing it to influence key decision-makers on a range of issues over time. It’s the job of your elected leaders to represent you. Community organizing is a democratic strategy used by social movements, labor unions, under-represented communities, and marginalized groups to gain rights, win collective political power, and create positive change. Is the group a democracy? Almost all active movements meet monthly to sustain affinity. That said, trust us when we say organizing is hard, often thankless work. Developing and rallying people around this type of social change cycle is how community organizers operate. How well do you actually know the community and its problems? Community organizing — or CO, as we will refer to it throughout this Community Organizing Toolbox— is one of the few strategies working to build grassroots leadership, community initiative and constituent influence in neighborhoods and communities that are often forgotten or ignored by those in power. Community Engagement and Organizing Community development organizations of all kinds need to interact constructively and purposefully with their constituents, neighbors, clients, tenants, partners in business, leaders of other nonprofits, and people with whom they have a … Are you involving them in your solution and giving them a say? Automated and manual outbound calling campaigns, Automated outbound dialers to engage your leads, Connect with supporters and gather data with automated dialers, Manually dial contacts and capture responses on-screen, Manage large number of volunteers by grouping them into teams, Clean up your phonebook by verifying the validity of landline and mobile numbers, Connect supporters to key decision makers, Pre-recorded audio messages to reach a large audience in a short time, Gather responses from your automated calling campaigns, Schedule automated calls to voters with your pre-recorded audio message, Make a large number of calls without waiting for free phone lines, Convert written text into audio to be used in calls, Change your caller ID to match the location of your contacts, Detect answering machines and play a different audio message or hang up the call, Call three times as many supporters in the same time frame, Click to call or set your own dialing rate, Preview contact details before auto dialing them. In our experience, you're most likely to run into problems if (1) you have too much structure slowing decisions and progress, or (2) you have too little structure so no one knows what to do or who's responsible for certain work. You can also use the welcome message opportunity to explain the purpose of the community and give them ideas for their first post or conversation. The best actions achieve both. Kahn's new book, "Creative Community Organizing: a Guide for Rabble-Rousers, Activists and Quiet Lovers of Justice," is a manifesto for the politically active. Saul Alinsky (1971) incorporated the idea of self-interest as a motivating factor for community … This can happen at a dedicated event you host, such as a house party or kickoff meeting, or a community forum, meetup, campus event, or block party. Throughout history there are many examples of small communities who generated major media awareness, transformed culture, and overcome major, systemic oppression through smart, effective organizing (all with limited money, resources, and social support). If you’re fighting for equal pay, your allies could be labor unions fighting the same problem in another factory or company, while your opposition could be upper management intent on cutting costs by paying less in salaries. While we talked about the steps involved in a previous article on community organizing, we now focus on important community organizing strategies which make it simpler without losing the desired end impact. #MeToo. Quite akin to the common saying, ‘United we stand, divided we fall.’. Some movements meet weekly. This step involves gathering people and taking collective action for achieving your mission. Developing leaders is an important step as they serve as a point of contact for the flow of information among volunteers, other community heads, and district organizers. This book summarizes the role of community organizing principles in a successful adult education program serving Native American adults. Which is why you need a plan in place to develop community leaders who can lead local initiatives. One of the most effective supporting tactics is canvassing. Make an appointment to show up at their office (and if they won't give you one, show up anyway). The following sections explore six strategies, or models, for directing and changing community systems and human services programs. Canvassing can also be used to help register voters, another step to strengthen your political power and influence. For this, go about creating a blueprint of actions that your team is going to follow to effect change. As the frequency of engagement increases the supporter is moved lower down the funnel to high-barrier asks like joining a door to door canvass or even organizing their own team. Community organizing strategies and tactics can be used to organize from outside an organization, institution, community or issue area, from within, or both. To put it simply, community organizing consists of these five steps: This article expands on each step to paint a clearer picture of what community organizing entails with tips which you as community organizers can implement in your organizational efforts. Community organizing can in fact refer to the entire process of organizing relationships, identifying issues, mobilizing around those issues, and maintaining an enduring organization. Would the community agree with your diagnosis? While strategizing, you’ll also have to keep in mind who your potential allies are, and who or what your opposition is. How do decisions get made? Leadership Development Leadership Development is one of the most hallowed terms in community organizing. When people are passionate about an issue, they’d be more than happy to take up additional tasks. After all, if everyone in a group is involved, everyone should be allowed to take up tasks of importance. Call their office and leave a voicemail. Pick a neighborhood ("turf") or public area to work like a college campus, community center, or farmer's market, prepare a very short script (example: "Hi, I'm Sasha from GoodHomes - we're fighting to make housing more affordable for working families like yours. Record and livestream as much of your work as you can. Organize regular training workshops for volunteers, to prepare them during the time of action. Black Lives Matter. There isn’t a one-size-fits-all approach. As a movement leader, part of your responsibility is to keep movement energy and momentum up, while also helping your people rest, recover, and stay safe. There's no "right" answer for organizing. Strong leaders can include both individuals who take on the work and the organization(s) that spearhead collaborative efforts. Clearly, you should first have an issue in mind which affects a community that you want to help it... Clarify your goals. Start by building relationships in person, then incorporate digital and social second to spread your message. For example, DSA (Democratic Socialists of America) have several active working groups that are further segmented by city (chapter), identity, affinity, and in some cases by age or student affiliation, like YDSA. Remember: For mobilizing effectively, your outreach needs to be varied, as different people prefer different ways of being contacted or informed. Depending on the size of your outreach, use different ways to contact people: go door knocking if you’re targeting a neighborhood, or if your community is scattered, use social media to attract people’s attention and set up meeting spots. But very few movements grow from postcard parties. For a good overview of your rights as an organizer or activist, we suggest reading this overview from the ACLU]. Strategies of Community Organization: A Book of Readings [Fred M. Cox, John L. Erlich, Jack Rothman, John E. Tropman] on Amazon.com. Importantly, Walls engages social movements literature to bring insights to our understanding of community organizing networks, their methods, allies and opponents, and to show how community organizing offers concepts and tools that are indispensable to a democratic strategy of social change. Engage strong leadership with community member support to drive the community-wide efforts. Recruitment - and keeping people engaged and coming back - is essential to organizing success. coordinate canvassing shifts and volunteer signups, Non-Profits & Social Justice Organizations, Volunteer Management, Organizing & People Power, Afrosocialists and Socialists of Color Caucus. Done well, community organizing is one of the most powerful strategies in the world for social change. You also have the right to enter residential buildings and go door-to-door, but you may be asked to leave depending on how the building is organized. Remember: Use a combination of methods which will help you achieve your aims. The key to organizing effective actions and sustainable movements is to be creative, empathetic, and solution-oriented - and have empathy for what your group needs next. Use a combination of ways to contact members. From strategies, your organization should develop specific tactics for the strategy you have chosen. It's not the type of excitement that gets press attention or attracts activists. Cover all your bases. Discussing its tactics apart from this value base is like calling a Tupperware party “community organizing” because it makes use of house meetings to sell its wares. Reyes, Reva Crawford. While there are many different types of online and offline organizing, the main job of an organizer is to create unity (and solidarity), then help their community work together to solve problems and reach shared goals. Members will come and go, but good organizing, in the words of a funder, always “rejuvenates and revitalizes” its membership, drawing larger numbers of them into public life and rooting itself in the community. A version of this guide was originally presented at the 2019 Organizing 2.0 Conference at the CUNY School of Labor and Urban Studies. Further, organizing can include both collaborative and pressure strategies - often strategically applied together. By making our collective voice loud enough (re: power), it becomes clear to the city's politicians if they don't change the laws in our favor, we'll vote them out in the next election cycle. It's always easiest to start building community from your own relationships - neighbors, classmates, friends - people who trust and believe in you. From fighting social injustice to inequality, community organizing finds its roots in movements of the past such as the suffragettes and the trade union movements, among others. Community Organizing: Strategies for Recruitment and Retention. Write letters. This community organizing guide provides a systematic approach to action planning. For example, writing letters to politicians can be quite effective, which can make it a good tactic. Community organizing is a key part of an overall strategy to make changes in a community that are widely felt, and that reflect the wishes of the people who are directly affected by alcohol-related community problems. Representing both an homage to, and a departure from the "alinsky traditions" of organizing, Consensus Organizing offers techniques that are specifically designed for urban and rural communities struggling to succeed in the global economy and the information age. The first four models of change, which address planning and organizing, have been articulated previously by Rothman (1968, 1974) … Your email address will not be published. And remember, you don't need permission to go out and start organizing for progress, you just need a mission and the courage to get started. Start off with a transparent community selection process and share results. The single best organizing tactics are direct advocacy and direct action. Organizing groups depend upon the “power of numbers” to balance the power of the status quo and moneyed interests in trying to accomplish change. By listening and talking in person, you gain a fair understanding of the people who want to work towards bettering a situation as opposed to the ones who merely want to vent but not work. "The world is changing rapidly and the practice of community organizing needs to change with it. In advocating for the Green New Deal, Sunrise Movement has similarly tied together grassroots lobbying and non-violent civil disobedience with other support events, trainings, resources, and campaigns. What Are Some Lessons Learned About Community Organization and Change? Firstly, is the organizing model of creating deep personal relationships with individuals who will be a core part of the organization’s goals. It could be something like staging a rally, going door to door canvassing, holding an event, or calling lawmakers to approve a bill. 9. Strategies of Community Organization: A Book of Readings Community organizing is both a tactic to address specific problems and issues and a longer-term engagement and empowerment strategy. Gamification is an excellent community engagement strategy. Depending upon the number of people you can mobilize and the sort of impact you wish to create, choose a strategy which is both manageable and impactful. His approach to community organizing, called conflict organizing, was the dominant form of community organizing practiced over the past century and it continues to be practiced today (Eichler, 2007; Smock, 2004). To provide a practical example, let's say we're organizing for GoodHomes, a fictional community group focused on tenants rights and affordable housing. The best organizers and affinity groups host parties, go to comedy shows and arts events, and emphasize wellness and self-care to build relationships and manage activism stress. By comparison, blocking a street or highway with a banner about your cause is a debatable direct social change tactic, but it's a lot more likely to bring attention to your movement [Note: please consider the consequences and only engage in non-violent direct action at your own risk after considering the consequences. The single best organizing tactics are direct advocacy and direct action. The goals of the Community Organizing, Planning, and Development cluster in the Social Work, Social Policy, and Social Administration (SW) program are: To introduce students to the important theories of community organization and change, so that students can assess the role and prospects for success of community-level interventions. We also discover our city's budget for affordable housing is too low, because it's spending money in other places we don't want. Engaging in community organizing involves actively cultivating relationships with a number of people, some of whom may have different ideas about solutions. Tweet and comment (@) at your relevant politicians. Now that you’ve identified your community members, the next step is to pinpoint your mission and its corresponding goals. This guide was inspired by variety of different movements, experiences, and organizers - and we want to extend a sincere "thank you" to all the movement leaders who fought and sacrificed to lay the groundwork for these learnings. This involves talking to people and finding out what their concerns are and what pain points they’re facing and would like to fight for (or against). Varshini Prakash of Sunrise Movement during a direct action in support of the Green New Deal. Other movements balance central power at the top with distributed, local responsibility and decision-making freedom. Can we count on your support in next month's election on September 6th? Grassroots activists have been at the heart of every social movement in history, from anti-war movements to LGBTQ+, gender, and civil rights. Face to face meetings are the most effective as they show people that you genuinely care about wanting to help them help themselves (by achieving the collective end goal). These could include (but aren’t limited to) organizing rallies, emailing and calling legislators, holding press conferences and contacting local newspapers. While it is possible to get a community going online with the right message, platform, and social media skills - in our experience it's much more challenging. Reach out to local organizers you know to make sure there’s no conflicts with other groups’ schedules. As a smart organizer, we start to build public community support through town halls, rallies, meetups, protests, news editorials, and other actions. When citizens organize effectively around a particular cause or issue, we are a powerful political force. With the right message, meeting cadence, and recruiting strategy, you can turn inviting five friends into a 10-20 person event that can serve as your base for follow-on community-building. But it often doesn’t receive the attention and unpacking that it deserves. If you have any feedback on how we can make this guide better, please get in touch. If your cause or organization doesn't already have them, come up with a plan for your brand, visual identity, symbols, and key messages. The main job responsibilities of a community organizer typically include: Organizers are people-driven problem-solvers - a rare profile that requires working across events, recruiting, relationship-building, marketing, and healing. Remember: The aim here is to identify a set of people who would be willing to work towards a common cause, and are interested in initiating action. It's about putting together all the pieces necessary for social change: vision, skills, incentives, resources, and an action plan. For an actual example of how volunteer leaders can be nurtured, check out this article. Community organizing strategies have developed in recent decades along two lines. Required fields are marked *, Try CallHub texting and calling tools for free, Send personalized texts, receive responses and build your subscriber list, One to one text message conversations at scale. Creating a website for your community is essential; in addition to posting images and videos of previous rallies and demonstrations, you can also post details of upcoming tasks along with their venues and timelines. Community organizing is a broad topic which encompasses several aspects. That means they want to hear from constituents like you (and your community) about what's important to them. By being community leaders, they get to do this. To drive real change potential leaders and giving them a say rallying people around this type excitement... 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2020 community organizing strategies