Union Metrics allows you to dive deeply into your content. Quintly takes social data and uses it to provide solutions to brands, agencies, and the media. You can conduct competitor analysis, track conversations about competitors and identify trending niches your audience is paying attention to. As social media analytics tools go, access to business intelligence isn’t exactly something most promote. For example, SproutSocial gives you a quick feel for your Facebook Page impressions, fan growth, and an indication of how your Facebook content performs. Popsters - social media analytics tool for Facebook, Instagram, Twitter, YouTube, and 8 other social networks. Snaplytics also provides data relating to your Instagram Stories. Free and premium plans, Content management system software. Analisa, a social media analytics tool Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. The result is a more informed social media strategy based on real-time data about how your content and brand is doing out in the world. For example, using Twitter hashtags, you can derive insights on mentions along with metrics for your brand for as far back as five years ago. On your dashboard, compare multiple campaigns to determine the evolving ecosystem of audiences. Quintly offers a 14-day free trial. The Pager Overview shows you your LiverRank score. This includes a dedicated social media management tool incorporating detailed social analytics. Followerwonk is a Twitter-specific tool. This is particularly so for businesses who want to find some form of ROI for their social media activity. Social media analytics is the process of gathering, analyzing, and applying data, information, and reports related to the content shared on your social profiles and the social profiles themselves. It's easy to use for small marketing teams and requires little time to pour over the accompanying analytics. This level of insight helps busy social media professionals quickly unpack the most important insights to help define a more informed social strategy. This approach makes for a more holistic understanding of a brand’s impact on social media and the latter’s influence on business growth. It also allows you to take this information, use it and then discover how effective your efforts are. In the case of Twitter, you can view your aggregate post stats, by Twitter profile, including engagement details, such as clicks, reach, and engagement. You can use Google Analytics to track your progress towards this type of goal. As with most such tools, you can create content, and automatically schedule it, without having to open your social accounts. Additionally, YouTube Reports provide insight into how your audience and buyer persona's engage with your videos. Rival IQ offers brands four solutions. Pinterest and Instagram, while important, aren’t the first two platforms marketers focus on when digging deep to uncover insights about audiences. Written by Kristen Baker Lastly, integrate Falcon.io with your HubSpot CRM to sync customer data for your social campaigns, create custom and lookalike audiences, and offer customer service all via the tool. Regarding analytics, SumAll allows you to track your social media, ad, and sales data with ease. And today, with the extent to which social media has grown to influence the sales process, the roll-in of Radian6 makes for a smart strategic move. NetBase is a social analytics solution that leverages AI. These features include AI-driven audience analysis, influencer marketing and campaign insights, content intelligence, and analytics and benchmarking across channels (paid and organic content). You can use these existing statistics or customize them to suit your business, to measure your firm’s social media goals effectively. Additionally, ActiveCampaign's reports track what contacts do after they click through to your site. It also shows how your LikeRank score has changed over the period. The tool collects posts, calculates common stats, engagement rate, etc. BuzzSumo. Click on Acquisition, then Social, to see which social sites are referring the most traffic to your site. You can use the platform to discover data relating to the performance of your snaps with your audience. Agorapulse’s Power Reports add-on allow users to. Sprout Social is a full-service social media management tool, and has the best mix of social media management and analytics to meet the needs of most small to … While these may seem like grey areas when trying to understand how to derive meaningful insights, Brandwatch does all the heavy lifting in each scenario. You can easily integrate Audiense Insights with your own data or visualizations. It helps B2B firms manage, monitor and measure their social media efforts. It makes it possible to gather data on influencers, compare accounts to identify audience commonalities, analyse followers by location, bio, who they follow and connections they have. It shows graphs for your Likes growth, Engagement, and Ranking. Audiense Insights allows you to identify and understand your social audience, no matter how specific or unique it is. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b0f73a5e-16e4-41fd-9511-8564efc560a7', {}); In this blog post, we'll review the importance of social media analytics and some great options to help you measure your social media marketing success. If you entered a keyword, hashtag, or username, TweetReach would return a snapshot of analytics on your search. How will you measure success? Snaplytics is also ideal for managing your account, messaging, and even seamlessly collaborating with a team. If you decide to continue with the software, you can select from Small, Medium, Large, and Enterprise plans. Additionally, the software offers tools to look into smart targeting and mobile integrations. In fact, it packs a solid punch when it comes to identifying opportunities to strengthen social strategy. It also offers personal advice on what you could do to improve your Facebook page. Price: Free insight, but need to pay for courses and such And now for those 8 Free Social Media Analytics Tools. Altogether, these features, make it possible to cut through the noise and zero-in on the right data and metrics, and how to devise a stronger social media plan. Influencer Marketing Hub » Influencer Marketing » Top 27 Social Media Analytics Tools That Will Add Value to Your Marketing in 2021. HubSpot provides a deep look into the way social media impacts your bottom line and gives you the ability to report on social media ROI. You can use Snaplytics to track open and completion rates over time, to give you a better understanding of how your audience engages with you. As you’d imagine, it comes with some hard-hitting features that focus on the impact of social on sales. It’s able to listen to conversations and provide more than common sentiment analysis. It will automatically collect relevant information and make any necessary calculations. Choose a time period to analyze (e.g. Here is a selection of such tools that may be of value for your purposes. Further, if you're a HubSpot customer, the software integrates with your CRM. Marketing automation software. It monitors social media, web analytics, marketing, sales, support, infrastructure and more. Tell your brand’s story and grow your audience with a publishing, analytics, and engagement platform you can trust. TweetReach is now part of a more significant product, however – Union Metrics. You can monitor your number of followers, pins, repins, and likes. Every plan includes five Automated Reports, three Users, and all Core Features. Stay up to date with the latest marketing, sales, and service tips and news. It provides you with Twitter keywords, trends, and hashtag reports. The report contains three sections: Page Overview, Page Insights, and Content Portal. You can then use this data to optimize the length and flow of your future stories. Similarly, firms working with influencers need to have some way of knowing the effectiveness of their influencer campaigns. View and compare performance across different platforms, campaigns, and publishing times — all from a single tool. Liked other social media listening tools, Brand24 doesn’t disappoint. It’s dedicated to helping brands analyse their social media efforts on these picture-first platforms. It helps you to identify relevant audiences, discover amazing actionable insights, and give you informative strategies to grow your business. See all integrations. @kbakes_2. Union Metrics allows you to monitor all the topics and profiles vital to you on Twitter, Instagram, and Facebook. CoSchedule gathers social network, campaign, and engagement data for your profiles and compiles that real-time data into reports. Keyhole is built to help marketers measure the impact of their social media and influencer campaigns. Here are the steps involved in tracking social media analytics. Notable addition to our list is the cross-channel insights report can compare owned vs earned media content performance helps..., it packs a solid punch when it comes with some hard-hitting features help. Tool is a social media listening tools, Brand24 doesn ’ t disappoint 40 ). To identify relevant audiences, discover amazing actionable insights, and give you additional analytics or present in... 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